04

Perfect

Category

Campaign

Client

MARC JACOBS

An expression of optimism and originality, Perfect Marc Jacobs is a playful and unexpected scent we brought to life through a global advertising campaign that was created with an inclusive cast of 42 individuals, partly scouted through an open social media casting call. Shot by world-renowned fashion photographer Juergen Teller, the Perfect campaign is a colorful collage of portraits and vignettes, with cast members proclaiming, “I. Am. Perfect.”

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